Cocaine, The Legal Alternative


Cocaine, The Legal Alternative
Originally uploaded by sindy.

I picked this up at the only place I’ve seen it sold (the friendly local gas station down the street) because I heard it’s finally being pulled off the shelf and being redistributed under a new name. Apparently, the FDA considered the energy drink illegal because a) it is being marketed as a “legal alternative” to the illegal street drug (as you can see if you can make out the tag line on the can in the photo) and b) the company claims that it treats or cures disease. When I last checked the website (a few weeks ago, before they pulled the product from the shelves), there were actually a few disclaimers related to both of the above statements– that the drink doesn’t contain any illegal substances, isn’t really an alternative to any illegal substances (and who cares if it really is– is that really illegal?), and doesn’t treat or cure disease, the last point most energy drink marketing materials point out for themselves.

In any case, being a good sport, Redux, the company behind the energy drink, is rebranding the drink with the new name “Censored.” Ha!

If anyone remembers, Cocaine got some attention a while back from a spot on The Daily Show because of the name controversy (if anybody knows where I can get a clip of the spot, please let me know). In the end, it seemed like the worst thing about the drink wasn’t the name or the marketing message, but the taste itself. And after having tried it today, I can say it does taste pretty bad– it tastes like some combination of overly sweet energy drink and cough syrup and goes down with a frightening burning sensation that is probably similar to the way real cocaine burns away your sinus cavities. Yum.

Of course, all this ridiculous hype fails to mention how the original Coca-Cola formula contained stimulants from coca leaves because the original recipe was a cocawine, a mixture of wine and cocaine. How’s that for ya?

Read: Banned ‘Cocaine’ energy drink re-emerges as ‘Censored’

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