Here’s a great online video story: a couple of months ago, I created my own YouTube channel to host the video clips I occasionally post here. Within 24 to 48 hours after I put the first few clips up, I was contacted by the YouTube copyright police, notifying me that two of my clips (they were of The Daily Show) had been taken down due to complaints of copyright infringement.
In addition to personal videos, I managed to slip a Kids in the Hall sketch through the system. Amazingly, I received a message from the KITH today via YouTube and I was afraid I was going to have another copyright complaint in my hands. Instead, I was pleasantly surprised by the following message:
Thanks for posting one of our videos on YouTube. We love it! Wanted to tell you about our new sketch "Car Bangers," available only online. If you like it, please subscribe to our page as well. And we are on tour- check out dates on our MySpace page http://www.myspace.com/kithtour08.
Based on the comments posted on the KITH YouTube channel, it looks like many other fans got similar messages thanking them for posting video clips online. It’s one of the few times I’ve ever heard of artists (or rather the people that own the copyright allowing the artists) to support fans putting some of their works online. It gives the concept of viral video a fair chance! This is a particularly interesting idea for artists like KITH– it’s been years since they were on the air, but with fans posting videos online, they can reach a whole new fan base, a fan base who can buy their DVDs, buy tickets to their live shows, and more. It’s a great marketing opportunity and I’m glad somebody sees it so clearly and simply and acts on it. No muddying the waters with threats of lawsuits and content hoarding.
So, aside from loving their sketches, that’s another reason why I love the Kids in the Hall. Check out their latest video: Car Bangers.